What makes Claude know your business.
Send a win-back email to customers who haven't ordered in 30 days
Found 847 customers with no orders in 30+ days
Logged campaign to Campaign History
Created draft: 'We miss you' for 847 recipients
Flight Deck works while you sleep.
Your OODA Brief is ready to fly when you are.
Observe
Flight Deck connects to your Shopify store, Klaviyo account, and operational data. Every night, it pulls inventory levels, sales velocity, and signals across your full catalog.
This isn't a one-time sync. It's continuous monitoring that keeps the system current.
Orient
Those signals run against your brand context pack - your voice, your rules, your product knowledge, your business logic. A stockout on a hero SKU is treated differently from a stockout on a discontinued line.
This is what separates Flight Deck from generic AI tools. It understands what your data means for your specific business.
Decide
Your OODA Brief surfaces ranked recommendations — not raw data. Each item is pre-framed with context: what changed, what it means for your business, and what action is warranted.
You have what you need to make a fast, confident call. No digging. No interpretation required.
Act
Execute directly from your Claude workspace. Draft the Klaviyo campaign, flag the reorder, update the product listing.
Every action requires your explicit sign-off before it fires. Flight Deck does the work. You stay in command.
From overnight analysis to executed action — all inside Claude.
inventory for items below 20 units"customer data for repeat purchase analysis"discounts are currently active?"Draft a campaign for the Apr 12 winners"Create a segment for 90-day dormant customers"session context and today's brief"priorities for today?"Check for interviews in the onboarding queue"Update the pack with our new return policy"pending changes to my context"Submit for review and create a PR"Flight Deck doesn't just analyze. It acts — through Skills built for your business.
Skills are named, bespoke AI workflows scoped during onboarding and maintained as part of your managed service. Not generic automations — purpose-built intelligence that executes inside Flight Deck against your specific context, catalog, and brand rules.
Reorder Watch
Monitors inventory velocity on hero SKUs. Flags reorder recommendations in your OODA Brief before you hit stockout.
Campaign Brief
Drafts Klaviyo campaign copy against your brand voice and live catalog. Ready for your approval. One click to send.
Margin Alert
Monitors cost and price signals across your catalog. Surfaces margin compression before it shows up in reporting.
Catalog Health
Flags products with missing descriptions, stale copy, or pricing anomalies. Surfaced for your attention, not buried in a report.
Skills are scoped and built as part of the Flight Crew managed service. Control Tower includes bespoke Skill builds each quarter. See service tiers →
What makes Flight Deck the Navigation Engine.
It learns your brand
The context pack is a living document that captures your brand voice, approval rules, product knowledge, and business logic.
Flight Deck doesn't just see your data - it understands what that data means for your specific business. Most AI tools apply generic logic to your data. Flight Deck builds a model of your business and gets smarter the longer it runs.
You stay in control
Every write action requires your explicit approval. Flight Deck proposes, you decide. Draft a Klaviyo campaign, flag a reorder, update a product - nothing happens without your sign-off.
This isn't a limitation. It's the design. DTC brand owners don't want an AI running their business. They want an AI that makes them faster and smarter at running it themselves.
It compounds
Every approval, every correction, every session makes Flight Deck more calibrated to your brand. The action log feeds back into priority scoring. The context pack grows richer.
A brand flying with Flight Deck for six months has a meaningfully more intelligent system than on day one - without any additional setup work.
Flight Deck is what makes Flight Crew different from traditional consulting.
Flight Deck turns your operational data into real-time intelligence.
It watches your inventory, your customers, your market signals. Your OODA Brief surfaces what needs your attention - no dashboards, no reports, no guesswork.
The context stays current. The system gets smarter. Your team stays in control.
This is the leverage we bring to managed services.
Flight Deck + Flight Crew = a combination that's impossible for consultants or software alone.
Flight Deck in action
See how Flight Deck connects your data, runs nightly analysis, and delivers your OODA Brief to Claude. Watch a brief demo with a real brand using Flight Deck across home décor, apparel, and wellness.
Flight Deck needs to be configured for your business to work.
The intelligence layer is only as good as the context behind it. Flight Crew builds and maintains your brand context pack, keeps the system calibrated as your catalog and team evolve, and runs the navigation loop so you don't have to.
The Altitude Assessment is where that partnership starts — a free 30-minute session to map your current AI setup and show you exactly what a configured Flight Deck would surface for your operation.
No commitment. Just an honest read of where your intelligence stands.
Ready to give Claude the context it needs?
Let's talk about how Flight Crew and Flight Deck can transform your operations. We'll understand your business, build your context pack, and get you running.