Managed AI operations for Shopify brands.

An Operating Partner and automated Skills, connected via Claude to Shopify, Klaviyo, and your spreadsheets.

Tuned to your brand's context, transforming your store data into the work that actually moves revenue.

Explore Flight Deck →

The Command Center

Your whole operation, on one deck.

Every night Flight Deck reads your stack and queues a prioritised OODA Brief. You open the Command Center and act.

app.flight-crew.ai / command-center

Skills

The work runs itself, on your stack.

A core library of Skills executes nightly across Shopify, Klaviyo, and your paid media — the operational work that actually moves revenue, done before you open your laptop.

Full core library across Shopify, Klaviyo, and paid media connectors
Nightly execution across all connected platforms
One custom Skill added every six months

command-center / skills

Skills

Automated analyses that run against your connected data and write findings back to your context — feeding the dashboard and tomorrow’s OODA Brief.

TikTok Shop Order Reconciliation Exportfc-bespoke-tiktok-order-exportBESPOKE

Daily four-column reconciliation export of your TikTok Shop orders against Sh…

Output

Report→skill_findings

Connectors

Shopify

Last run

2h ago

Health

Healthy

Shopify Reorder Watchfc-vertical-shopify-reorder-watchVERTICAL

Identifies active SKUs at or below a configurable reorder threshold; ranks by ve…

Output

Report→skill_findings

Connectors

Shopify

Last run

5h ago

Health

Healthy

Shopify AOV Trendsfc-vertical-shopify-aov-trendsVERTICAL

Computes AOV per trailing window (7/30/90d) with prior-equivalent comparison; se…

Output

Report→skill_findings

Connectors

Shopify

Last run

5h ago

Health

Healthy

Shopify Deadstock Flagfc-vertical-shopify-deadstock-flagVERTICAL

Identifies active SKUs with on-hand inventory and zero sales in the lookback win…

Output

Report→skill_findings

Connectors

Shopify

Last run

1d ago

Health

Healthy

MCP

Talk to your business in plain language.

Command Center connects Claude directly to your live data. Ask a question, get an answer grounded in what's actually happening — with a Flight Log waiting every morning.

Command Center access
Natural language interaction with your live business data
Daily Flight Log delivered every morning

Claude Fable 5

Claude connected to your business via MCP

Briefing

Your Flight Log, delivered by dawn.

Every morning the prioritised OODA Brief lands in your inbox — ranked findings, recommended actions, and one tap to act inside Claude. No dashboard to open first.

Prioritised OODA Brief every morning
Ranked findings with recommended actions
Act in one tap, straight inside Claude

Also delivers to

Slack

Microsoft Teams

Your Daily Flight Log

Flight Deck · to you · 6:02 AM

Daily Flight Log

By Flight Deck

Tuesday, July 7, 2026

Good morning, Alex Rivera

Northwind Goods

$18,420

L7D revenue

320 orders

Last 7 days

Opportunities

North Star

Sales Review

• Previous-day sales: $6,240 revenue, 118 units

• Ad spend: $82.40 (Meta only)

• Meta: $1,910.00 attributed revenue, 22.4 ROAS

• Triple Whale: $38,200.00 attributed revenue, 27.1 ROAS

• MTD sales: $34,510.00 revenue (sales basis), 612 units

• YTD sales: $298,140.00 revenue, 5,120 units

• Net margin: pending COGS sheet context

• Inventory days on hand: pending 30-day velocity aggregate

Top Priorities

Email channel showing zero campaign engagement for 4+ daysP1

Campaign-level email metrics have been zero since Jul 4 — consistent with the flows-only setup, but the zero state now persists across multiple days. Flow revenue is healthy ($1,312.75 attributed Jul 7), confirming flows are live.

Copies a pre-filled prompt · Paste in Claude

Blended ROAS swinging 27.1–142.5 over 6 daysP2

Blended ROAS ranged from 27.1 (Jul 7) to 142.5 (Jul 1) over the week. Expected for an early paid ramp with low daily spend, but the magnitude points to either very low-spend days producing outsized ROAS or attribution sensitivity to small order counts.

Copies a pre-filled prompt · Paste in Claude

Risks & Flags

Inventory holding at 14 units (below threshold) for 5 consecutive daysP3

Reported inventory has stayed at 14 units for the past 5 days, at or just above the low-stock threshold of 10. With ~100–150 units selling per day, 14 units represents under 3 hours of supply.

The reorder-watch skill found zero candidates, suggesting the primary SKU is well-stocked in the warehouse — the reported metric may be measuring a different location. Clarify the inventory measurement scope.

Explore in Claude →

Copies a pre-filled prompt · Paste in Claude

Visit Your Command Center

All your prompts and Flight Deck capabilities in one place.

Open Command Center to download this briefing as a PDF →

Dashboards

Every number, formatted the way you work.

AI-generated dashboards, PDF reports, and clean exports — published straight to Notion, Google Sheets, or your cloud folders.

AI-generated visual dashboards
PDF reports, Excel and CSV exports
Publish directly to Notion, Google Sheets, and cloud folders

command-center / analysis

Sales Review

Mon, Jul 6

Top Priority · Anomaly3 priorities · 1 inventory alert

$24,190.13 revenue in the last 7 days across 250 orders. Orient analysis identified 8 findings, including 4 opportunities.

01Observe

Last 7 Days

Revenue (7d)$24.2k

Net sales (7d, excl. tax)$36.8k

Orders (7d)250

AOV (7d)$96.76

Units (7d)641

Email open rate (7d)44.6%

Yesterday

Revenue (excl. tax)$10.6k

Orders111

Units176

Month & Year to Date

Revenue (MTD, excl. tax)$29.4k

Orders (MTD)250

Units (MTD)504

Revenue (YTD, excl. tax)$318.3k

Orders (YTD)3,403

Units (YTD)5,350

Advertising (7d)

Meta spend$773

Meta ROAS10.82×

TW attributed rev.$43.5k

TW ROAS33.31×

02Orient

What it means

Previous-day sales: $10,636.87 revenue, 176 units, 111 orders

Ad spend: $132.12 (Meta only)

Meta — yesterday: $1,015.86 attributed revenue, 7.69× ROAS

Triple Whale — yesterday: [unavailable] (7-day: $43.5k attributed, 33.31× ROAS)

MTD sales: $29,407.66 revenue, 504 units (sales basis)

YTD sales: $318,272.74 revenue, 5,350 units

03Decide

1AnomalyHigh Confidence

Campaign-level email metrics read zero — expected state, no action required

All campaign-level email metrics (open rate, click rate, click-to-open rate, attributed revenue, revenue per recipient, unsubscribe rate, bounce rate, spam complaint rate) are reading 0 or null. This is the expected, intentional state: Northwind runs no manually sent campaigns, only automated behavioural flows (welcome, post-purchase thank-you, abandoned checkout, win-back). Campaign metrics are meaningless in this context and should never be surfaced as a performance problem.

Recommended Action

No action. This is by design. Monitor flow-level metrics instead (flow revenue, flow order count, flow send volume). If the team begins sending manual campaigns in future, revisit this guidance and reframe campaign metrics as meaningful KPIs.

2OpportunityHigh Confidence

Triple Whale attribution showing strong blended ROAS — 33.31× (7-day)

Triple Whale's pixel-based attribution is reporting blended ROAS of 33.31× over the trailing 7 days, with $43.5k attributed revenue from $1.3k spend (implied). This is substantially higher than Meta's own ROAS (10.82× over 7d), suggesting either strong organic/direct traffic being captured by TW's attribution model, or TW's multi-touch attribution is crediting Meta with assisted conversions. Net profit is also healthy at $24.6k (7d).

Recommended Action

Use Triple Whale as the source of truth for blended ROAS and profitability; Meta's ROAS reflects paid spend only. Continue monitoring TW's attribution model to understand which channels (organic, direct, paid) are driving the 33× blended return. This will inform budget allocation once Google Ads and other paid channels come online.

3OpportunityHigh Confidence

Month-to-date revenue pacing strong — $29.4k (sales basis) through day 6

MTD revenue (sales basis) stands at $29,407.66 through July 6, representing ~$4,901/day average. At this pace, July will exceed $150k in revenue (assuming 31 days). Previous month (June) closed at ~$283.7k YTD, so July is tracking ahead of June's daily average (~$9,456/day). This is solid performance for early month.

Recommended Action

No immediate action. Continue monitoring daily revenue and order count. If pace sustains, confirm inventory replenishment plan for the primary 20L pack (currently 2,622 units on hand; at 504 units/6 days ≈ ~84 units/day, runway is ~31 days). Reorder lead time is 70–75 days, so initiate replenishment conversation with supplier if not already underway.

04Act

2 of 14 SKUs at zero stock — secondary product line dormant

Inventory alert

Medium

Confirm with the operator whether the TR-40 line is intentionally discontinued or temporarily out of stock pending reorder. If discontinued, archive the SKUs in Shopify to clean up the catalog. If reorder is planned, establish a reorder point and lead time based on supplier capacity.

Units on Hand

2,622

Days of Cover

31 days

Rendered from a persisted spec · catalog v1.1.0

Context

The layer that makes Claude specific to you.

We configure Flight Deck to your business on setup — brand voice, priorities, team structure — and keep your operational decision history current as you grow.

Flight Deck configured to your business on setup
Brand voice, priorities, and team structure captured
Operational decision history archived continuously

command-center / context

Pack files

Edit markdown pack files for your client. Submissions open a PR against fcos-core staging for review.

Filter files

FileLast updatedLast edited by

BRAND:BASE2 hours ago

MCMaya Chen

GOALS SUCCESSYesterday

DODevin Okafor

INVENTORY SUPPLY CHAIN3 days ago

PNPriya Nair

KLAVIYO:BASEYesterday

MCMaya Chen

META:MATURATIONJul 2

SESam Ellis

OPERATIONAL NOTES5 hours ago

DODevin Okafor

OPERATIONS TEAMJun 30

PNPriya Nair

SALES CHANNELS ATTRIBUTION4 days ago

SESam Ellis

SHOPIFY:IDENTITYYesterday

MCMaya Chen

UNIT ECONOMICSJun 28

RKRachel Kim

WHOLESALE B2B6 days ago

DODevin Okafor

[SHOPIFY:APPROVAL RULES]Jun 26

RKRachel Kim

Briefing FormatJul 1

SESam Ellis

Datasource Sales And Marketing3 days ago

PNPriya Nair

Inventory Reorder8 hours ago

MCMaya Chen

Connectors

Connected to the tools you already run.

Shopify, Klaviyo, Google, Meta, TikTok, Triple Whale — Flight Deck reads across your whole stack, so nothing gets analysed in isolation.

Eight core connectors ready on day one
Cross-source synthesis across every platform
Additional connectors scoped per engagement

Shopify

Klaviyo

Sheets

Analytics

Google Ads

Meta Ads

TikTok

Triple Whale

Slack

Flight Deck · Business Context For

A business context engine that makes Claude even smarter.

Flight Deck connects to your Shopify, Klaviyo, and operational data. Every night it runs a full analysis against your brand context — surfaces what changed, flags what matters, and queues your OODA Brief. You open Claude to prioritized intelligence. No dashboards. No digging.

Explore Flight Deck →

01 · Observe

Examine related data

Inventory levels, sales velocity, campaign signals and more - pulled from all available connected sources and reasoned over with Claude's industry-leading AI inference.

02 · Analyze

Run it against your context

Signals matched against your brand rules and product knowledge. A stockout on a hero SKU isn't treated like any other product.

03 · Orient

OODA Brief ready when you are

Your OODA Brief waits inside Claude - ranked by priority, ready to act on. Just ask for the brief and start working with Claude to move things forward.

Most Shopify operators are running AI that doesn't know their business.

The tools are running. The output looks plausible. But the AI was never given the context for this business specifically, and it was never updated as the business changed.

The Altitude Assessment tells you exactly where that gap is. That's where our work begins.